Underscore Marketing is an agency providing nimble, data-driven media solutions and best-in-class analytics that empower life sciences brands to work smarter in reaching patients, caregivers, HCPs, and payors. With team members located throughout the US and the world, Underscore prides itself on its core values of Confident Leadership, Top-Notch Expertise, Mindful Innovation, Cross-Functional Collaboration, and Assuming Positive Intent.

The Director of Search will lead marketing efforts across both organic and paid search initiatives. The ideal candidate will be a data-driven, creative strategist and a skilled leader with a proven track record of success in driving acquisition and engagement through search strategies.

Key Responsibilities:

• Lead and develop search marketing strategies to drive acquisition and engagement.
• Collaborate with cross-functional teams to ensure alignment and execution of search strategies.
• Oversee the planning, execution, and optimization of search marketing campaigns.
• Ensure campaigns meet set goals and objectives.
• Utilize strong analytical skills to understand search engines and optimize campaigns.
• Conduct research to stay updated on industry trends and best practices.
• Analyze campaign performance and provide actionable insights.
• Communicate effectively with internal and external stakeholders.
• Be client-facing as needed, representing the company in meetings and presentations.
• Provide education and mentorship to enhance team skills and performance.

Qualifications:

• At least 8 years of experience in organic and paid search marketing.
• Bachelor's degree in a relevant field.
• Proven track record of success in leading search marketing campaigns.
• Strong analytical, leadership, communication, and project management skills.
• Experience working with global teams and different time zones.

Underscore Marketing is an equal-opportunity employer. We believe that innovation is born out of diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.